Written by Donna Ragona, Suite Design
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17 November 2011
Staging your rental property:
We’re all aware of the importance of staging a property for selling – generating maximum appeal and demand, and getting the most ROI as quickly as possible. But staging also plays a key role in securing tenants for rental properties. Investors looking to get the most from their real estate investments want reliable, headache free tenants who will pay top dollar. And they want to secure them quickly and this is where rental staging comes in.
So, is your investment packaged and ready for rent? Would someone walk into your property and say “WOW I want to live there?”
Remember, you are in stiff competition renting. There are a lot of other houses out there for the renters to see. To get the edge, you need to STAGE YOUR HOME!
The main reason Home Staging is effective is because most people rent homes based on their emotions. Staging is all about tapping into the renter’s psychology. A professionally staged home allows tenants to envision themselves there with family and entertaining friends. A professional stager takes into consideration the target market, furniture placement, appropriate accessories and artwork for the space as well as repairs and updates the home may require that will help you secure great tenants and higher rent.
Staging rental properties will help your potential tenants remember your property over the others that are vacant/not staged because tenants can have difficulty visualizing the space and may be questioning whether their belongings/furniture will fit (bedrooms/living rooms). Having the room staged, helps take the guesswork out. Also, less time your rental property is on the market means less expenses for you to incur. In addition, in many cases staging rentals have helped investors get more rent for the property.
Do you need to stage the entire home?
It is not necessary to stage the entire rental property, only the key areas. Curb Appeal is also a key aspect to remember when renting. A well maintained yard including some simple planters or flowers helps add some colour. In addition, making the entrance inviting and welcoming is important. A simple table, artwork or a silk plant are some quick ways to help stage this area. I would also recommend staging the living room and kitchen. Some ideas for these areas would be using simple accessories on the counter, artwork and a table and chairs if possible. Bathrooms are also key areas and very easy to stage. The use of simple rolled towels, shower curtains and artwork does wonders. If possible, at least one bedroom (preferably the master) gets staged.
Benefits of Staging a Rental Property:
1. Helps build an emotional attachment by creating a warm and inviting place to live
2. Highlights positive characteristics and focal points addressed in your advertising (fireplaces, finished basements, eat-in kitchens)
3. Turns a negative into a positive (use small square-footage wisely/properly)
4. Creates better-looking online pictures
5. Helps “close” tenants; now they can visualize the space better
So does Staging really work? In our experience, with our customers over the past 12 months, we have an average of 2 weeks on the market AND prices were sold/rented for no less that 98% of asking on average; in some cases, more than asking.
Here are some quick stats to show that Staged homes really do sell and rent faster and for top dollar:
- Return on Staging / Showcasing Investment is 586% ***
- Staged Homes Sell 2-3 times faster than Un-Staged Homes*
- 92% of people surveyed said “Green” features are important when buying property*
- 78% of a buyer’s decision about a house is already made before they actually see it*
- Vacant houses sell almost 80% faster when they are Staged with furniture**
- 78% of people say that home presentation makes a difference in most sales**
Sources: *Real Estate Staging Association, **Certified Staging Professionals, ***Home Gain
To get more information about staging, please contact Donna Ragona, Suite Design, www.suitedesign.ca or 289-291-1211.